The Wine & Easel Web Portal

Client: The Wine & Easel LLC, Franklin, TN

One of the hot new categories in the retail business is the painting class business.

There are dozens of these little one-off stores popping up all across America, but none that separated themselves with a strong online brand identity.

With an eye toward an upscale experience, the founding visionaries behind The Wine & Easel concept asked Generator to help them create a stylish and unique online brand presence. Their goal: create a franchise that could quickly and efficiently scale national, with all reservations done through a state-of-the-art, pay-in-advance-by-credit-card ordering system.

Designed around a very specific color palette and art direction, Generator created a cohesive design ethos that made The Wine & Easel look like the nationwide success it will soon be.

One of the key features of wineandeasel.com is the back end content management system. Via a proprietary implementation of methods devised by Generator, we can easily add individual web stores for each new Wine & Easel franchise as they join the network. This gives new franchisees a turn-key, state-of-the-art registration and ecommerce system that can manage their business from Day 1.

And just because The Wine & Easel is new doesn't mean they have to start at the bottom of the search engine jungle. Because their new web portal is built according to the most modern HTML and CSS standards (including HTML5), wineandeasel.com has already begun to get first page rankings in organic searches. That's the kind of success story that will ring the cash register and create a buzz in the media.

Key features:

Online event registration using credit card processing

Event calendar with multiple views

Photo galleries

Video player

Facebook links

Password protected owner section

Integrated sales reports, sales promotions, coupon codes and more

State-of-the-art search engine optimization (see left), giving them top three ranking in the first week they opened their doors