Search engine optimization
It doesn't do much good to design a great web site if no one can find you. That's why we've built the art and science of search engine optimization right into every page of every one of our sites. Here's how.
1. Global site meta tags and description
When someone searches for information your site may contain, Google looks for invisible information to determine which sites offer the most likely best match to their keywords. Through our simple form fields, you can enter the key words and site description that will give your site the best chance to get the first page rankings you need.
2. Individual page keywords
In addition to global styles, you also have the opportunity to enter unique keywords and page descriptions for every page at your site, ensuring that potential customers will be precisely matched with the specific page at your site that meets their search criterion.
3. Friendly page names
Long web page address full of code, numbers and weird characters is hardly the way to entice people to click on your site's link in Google. That's why every page at your site will have user-friendly page names with words that match the content you've placed at that specific page.
4. Boost your rankings on Google®
There are a number of proven ways to increase the liklihood that people can find your site on the web. One of the most popular is Google's Ad Words® program. Ad Words gives you the opportunity for a text about your company to appear on the right hand side of Google's search results page.
The great thing about Ad Words® is that you only pay for an ad when someone clicks on it. In addition, you are always in complete control of how much money you spend, what your ad says, and when to start and stop your campaign. Finally, Ad Words campaigns can be tied back to your site's free Google Analytics® site tracking, so you can follow a customer's path from a Google® search all the way back to your site and through checkout in your Generator store.
Ad Words ad campaigns can be created, managed and tracked by Generator on your behalf.